One record per customer
Conversation history, quotes, contracts, tickets and contacts gathered in one place. When a salesperson leaves, the relationship with the account no longer walks out the door.
CRM
Most CRM projects fail on adoption rather than technology: too many fields, a pipeline that does not match the real sales cycle, customer data scattered across mailboxes and spreadsheets. LGC SARL starts from the way you sell to scope, deploy, integrate and embed a CRM that fills itself in wherever possible and makes your sales forecast trustworthy.
Conversation history, quotes, contracts, tickets and contacts gathered in one place. When a salesperson leaves, the relationship with the account no longer walks out the door.
Mail and calendar synchronisation, website forms wired into the CRM, mandatory fields cut to the bare minimum: updating records stops being a Friday-evening chore.
Pipeline stages defined by observable criteria rather than gut feeling, consistent probabilities, and deal reviews where everyone works from the same numbers.
Automatic tasks on every stage change, alerts on dormant opportunities and renewal reminders: tracking no longer depends on anyone remembering.
Before any configuration, we describe your real sales process: who does what, when, and with which information. That document drives everything that follows.
Setting up the chosen tool, creating roles and permissions, configuring business objects and the automations that genuinely help — without cluttering the interface.
One pipeline per type of business rather than a single catch-all: prospecting, tenders, renewals and recurring projects do not move at the same pace.
A CRM earns its keep when it talks to the rest of your stack: mail, calendar, website, invoicing, telephony and file storage.
Your data already exists, scattered across spreadsheets, address books and legacy tools. We consolidate, clean and load it properly.
Readable reports for management and for the teams, then real training and coaching work to anchor the CRM in everyday sales routine.
We meet sales management and field reps. The goal is to understand the sales cycle as it is actually practised, not as it is written in the procedures.
We build a first version of the pipeline and screens in a test environment, then test it against real deals with a small group of pilot users.
Cleaning and loading of customer data, integration with mail and business tools, and a permissions review before opening the system to the teams.
Training by user group, close support during the first weeks, then configuration adjustments based on what real usage reveals.
We do not start from a fixed product. The choice depends on the size of the sales team, integration needs with your existing tools, the complexity of the sales cycle, and your budget and hosting constraints. We present two or three realistic options with their limitations, and you decide.
Tell us about your sales organisation and your current tools. We will say what can be improved quickly, what requires a genuine project, and which CRM options are worth comparing in your situation.